Current Projects

1. Indian Metals and Ferrous Alloys(IMFA): Believing in a Dream called Odisha – 50 years and beyond

Based in the eastern coastal State of Orissa well known for its rich natural resources Indian Metals and Ferrous Alloys, IMFA, India’s largest, fully integrated producer of Ferro Alloys and India’s largest exporter of Ferro Chrome. IMFA celebrates its golden jubilee. Rededicating itself to the people and cause of Odisha.

2. Jovees Skincare: Ad Film and Corporate film

24 Frames just completed a spot for Indian skincare company, Jovees. Jovees has shown leadership in using ancient knowledge for modern needs.They have done extensive research which puts together the power of herbs with the power of science. What differentiates Jovees from its competitors is the state – of – the – art manufacturing facilities which meet international standards and ensure strict quality control measures. Having proved its position in the market Jovees is aiming to become the best Indian Herbal Company in the coming years

3. Swaayam : A Journey to Empowerment: A UNDP-IKEA Foundation Partnership in India:

The film showcases how this initiative is transforming the lives of women in some of the most backward parts of India. The condition of women in these 3 districts exemplifies the gender inequities that prevail across India. Few women own assets such as land or cattle and do not have the skills or means to earn an income. Women are typically not allowed to venture outside their home without permission. The focus of this initiative is looking at women’s empowerment in 3 critical spheres – the economic, the social and the political and that when you engage women and empower them across all these spheres it has a synergistic impact that makes a substantial and lasting change in the lives of women, the lives of women, their families, their children and their communities. Based on the exciting potential for change displayed by these 50,000 women in eastern Uttar Pradesh, the UNDP IKEA Foundation partnership Swaayam is now being scaled up to 2.2 million women and their families in 4 states – Maharashtra, Gujarat, Rajasthan and Uttar Pradesh.

4. Mobile Harvest: India’s Software Hero

Mobile Harvest is part of a five-episode series exploring mobile telephone technology for social good in the developing world. The film was produced as part of a wider project, Reframing Rio,, with support from the EU, CDKN and other funders. ‘Mobile Harvest’ was jointly produced by tve and 24 Frames. ‘Mobile Harvest’ follows Sachin Gaur, an award-winning software engineer who wants to develop applications that can help rural farmers in India. In the film he meets small farmers to find out firsthand the problems they face – from climate change to rising costs of seeds and fertilizers. Sachin also engages his online community to work with him to develop applications that can help improve the farmers’ lot.

As part of the Life Apps series, the film has been broadcast across India on five channels of the ETV Network in Hindi, Rajya Sabha Television (English), and is scheduled to be broadcast on Doordarshan in November. The series has also aired on Canal Futura in Brazil and tve is currently organizing language versioning and broadcast distribution in across Africa, Latin America and South East Asia.

Within a week of its broadcast, ‘Mobile Harvest’ received an overwhelming response in print media and through non-broadcast, community-based screenings. It is currently being screened across India as part of tve South Asia’s ‘Films for Change’ youth outreach events, in association with Nokia India.
UN Women has been so impressed by the film that they are adopting the technology for their women in governance/panchayat projects.

5. The Dance of the Himalayan Dragon

The film explores the journey of Buddhist nuns as they are racing against time to showcase their newly acquired skills at a large Buddhist gathering. Also the development and evolution of nuns in the Drukpa lineage of Buddhism.

6. Fat or Skinny

The theme for “Fat or Skinny?” is the ‘Future of food and consumption’, the film was made for global broadcast, and was funded by IFAD, the United Nations branch for Small farmers with/for our partners

In 2010, a billion people were identified as obese, just as one billion people went hungry. The irony wasn’t lost on a Sri Lankan scientist who played on the UN’s MDG campaign by promoting the “Millennium Consumption Goals,” focusing attention on the 1.4 billion people in the richest countries who consume over 80 per cent of global food output. The “Western” diet – what many in developing countries aspire to – is bad for our waistlines and bad for the planet.

But is there a sustainable diet? With so many hungry people to feed, is it possible to eat in ways that are nutritionally and environmentally sustainable? Some promote a return to indigenous food systems and cultural knowledge.

In one Indian community, researchers discover that residents who eat predominantly indigenous food are much healthier than their neighbours. Is it too late to recapture some of this knowledge? What role do governments have to play in creating economic incentives for sustainable diets?

In this film we follow mother and campaigner Tulika Verma of UDAY Foundation as she tries to invent ‘Future Food’ for a country that knows how to cook and farm better than most. India has millennia-old farming traditions, and world-famous dishes – but also more malnourished people than any country in the world. And now there’s the threat of Western-style obesity too. Tulika says that’s because too many Indians believe ‘modern’ means ‘Western’ – like nylon shorts were once thought smarter than native cotton. She fears India will now succumb to the temptations of junk food, and they’re determined to stop it.

7. Metso(Corporate Film)


8. Vodafone Foundation / Sewa Rudi Initiative

A revolutionary mobile app designed to make the lives of thousands of rudi bhens across Gujarat easier. The app allows them to place orders for supplies for their friends and family via SMS, cutting out their long and tedious travel time. The app also helps them place the right order, manage stock, keep track of the despatched orders and finally the money they make. Thereby, ensuring a better livelihood for their families in the future.